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April 14, 2018

4 Old-School Marketing Tactics Making a Comeback in 2018

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door.

But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve.

More than 60% of marketers say their Facebook Ads aren’t working.

So the try organic posting. But, Facebook organic reach is hovering at just 2%.

Social media traffic in general? It’s half of what it was just a few years back!

What about pay-per-click (PPC)? In 2018, the average display conversion rate is less than 1%.

Email marketing is great…

…if you can reach prospects through the noise of [...]

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April 14, 2018

The 2018 Guide to Google Webmaster Tools – Google Index, Crawl, and More

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. But since then, there have been significant changes to Google Webmaster Tools.

We’ve updated this guide to include new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about your website, important data you might have forgotten about, and how to continually monitor for any issues that might affect your search engine rankings.

Setting Up Your Website with Webmaster Tools

If you haven’t already, the first thing you will need to do is set up your website with Webmaster Tools.

To do this, visit the Google Webmaster Tools website, sign in [...]

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April 14, 2018

B2B Podcasting: The What, Why, and How for Better B2B Marketing

Okay, B2B marketers, time for a pop quiz:

Which content marketing tactic can hold an audience’s attention for a half hour or more at a time? Which tactic inspires an audience to subscribe to your content and make a regular appointment to consume it? Which tactic can help boost thought leadership, raise awareness and engage influencers in your industry? Which tactic is in the title of this blog post?

The answer, of course, is podcasting. These long-form audio programs first emerged in the early 2000s. Back then, they were a niche format for hobbyists and tech nerds (like me). But the rise of the smartphone brought podcasts to the masses. Now, there are [...]

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April 14, 2018

Using Email to Increase Repeat Purchases for your eCommerce Store

Getting prospects to convert to customers is one thing. But, how do you get customers to buy again and again after the first purchase? It’s more than just ‘nice to have’, consistent repeat purchases can be the difference between success and failure. This is where attentive, behavior based emails become important.

At Kissmetrics, we have a product that is built around the ability to powerfully segment your customers based on their behaviors so you can deliver the right engagement (ad, email, etc.) at the right time to the right customer and drive more repeat (and first time!) purchases. The better you align your messaging with actions your customers have taken, the more [...]

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